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Commissions & payoutsAffiliate glossary

What is PPI (pay per install)?

The conversion is the install itself, not a purchase. On mobile it is usually counted when the app is opened for the first time after download; for desktop software, when the installer finishes.

You will see the same model listed as CPI (cost per install), which is how it appears in our catalog. Advertisers pay per install because a user who installs is far more likely to subscribe or buy later.

Payouts depend heavily on the country, the platform (iOS usually pays more than Android) and the type of app. Many PPI offers forbid incentivized installs and bots, and reject installs that are uninstalled too quickly. Read the program terms before buying traffic.

Related terms

CPA · Cost per action
CPA (cost per action) is a commission model where the affiliate earns a fixed amount each time a referred user completes a defined action.
Incentivized traffic
Incentivized traffic comes from users who are rewarded, with points, coins or cash, for clicking or converting on an offer.
GEO
GEO is the country (or countries) an offer accepts traffic from; conversions from other countries usually earn nothing.
Tracking
Tracking is the system that records which affiliate sent each click and conversion, so the right partner gets credited and paid.