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Commissions & payoutsAffiliate glossary

What is EPC (earnings per click)?

EPC is calculated as total commissions divided by the number of clicks. For example, $250 earned from 1,000 clicks is an EPC of $0.25.

It is the fairest way to compare offers with different payout models, because it combines payout and conversion rate in one number. A modest payout that converts often can beat a large payout that rarely does.

Network-reported EPCs are averages across all affiliates. Your own EPC depends on your traffic, so treat published figures as a starting point.

Related terms

Conversion rate
Conversion rate is the share of clicks that turn into a paid action, calculated as conversions divided by clicks.
CPA · Cost per action
CPA (cost per action) is a commission model where the affiliate earns a fixed amount each time a referred user completes a defined action.
CPL · Cost per lead
CPL (cost per lead) pays the affiliate a fixed amount for every valid lead, such as a registration, form submission or quote request.
Affiliate offer
An offer is a specific product or campaign an affiliate can promote, with its own payout, conversion action, countries and traffic rules.