What is E-commerce?

It is the most familiar affiliate vertical: fashion, electronics, home, beauty, gifts, marketplaces and comparison shopping. The usual model is CPS, a percentage of the order value, sometimes with a fixed amount for a first order.

Commission rates are lower than in many other verticals, because margins in retail are thin, but the products are easy to sell and audiences trust well-known shops. Content sites, coupon and cashback sites, price comparison and social media creators are the main traffic sources.

Watch the cookie window, the list of excluded product categories and how returns are handled: returned orders are usually removed from your commissions.