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BasicsAffiliate glossary

What is Vertical?

Verticals differ in payout models, accepted traffic and regulation. iGaming often pays RevShare or hybrid deals, dating relies on CPL and SOI/DOI leads, and software tends to pay a percentage of each sale.

Many affiliates specialise in one or two verticals, because the audience, ad creatives and compliance rules are very different between them.

Related terms

Affiliate offer
An offer is a specific product or campaign an affiliate can promote, with its own payout, conversion action, countries and traffic rules.
RevShare · Revenue share
RevShare (revenue share) pays the affiliate a percentage of the revenue a referred customer generates over time, not a one-off fee.
CPL · Cost per lead
CPL (cost per lead) pays the affiliate a fixed amount for every valid lead, such as a registration, form submission or quote request.
SOI / DOI · Single / double opt-in
SOI (single opt-in) pays when a user submits their email; DOI (double opt-in) pays only after they confirm it.