What is iGaming?

The main conversion is a first-time deposit (FTD): a new player who registers and funds the account. Affiliates are paid a fixed CPA per qualified player, a RevShare of the net gaming revenue the player generates, or a hybrid deal mixing both.

It is a heavily regulated vertical. Each brand is licensed for specific countries, many markets require affiliates to follow local advertising rules, and promotion to minors is strictly forbidden. Accepted GEOs and traffic sources differ a lot from offer to offer.

RevShare can bring long-term income from players who stay active, but it is also less predictable than a fixed CPA, since player losses and bonuses affect the revenue.