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VerticalsAffiliate glossary

What is Dating?

Dating is one of the largest performance verticals. Most offers pay per lead, as SOI or DOI registrations, or per sale when the user buys a membership or credits. Some programs also offer RevShare on the user’s lifetime spending.

Offers are split into mainstream dating (serious relationships, broad audiences) and adult dating (casual, 18+ only), and each brand lists the countries, devices and ad formats it accepts. Popunder, push, native and social traffic are common sources.

Quality matters: networks check whether registered users are real and active, and fake or incentivized sign-ups are rejected. Honest landing pages convert better over time than misleading ones.

Related terms

CPL · Cost per lead
CPL (cost per lead) pays the affiliate a fixed amount for every valid lead, such as a registration, form submission or quote request.
SOI / DOI · Single / double opt-in
SOI (single opt-in) pays when a user submits their email; DOI (double opt-in) pays only after they confirm it.
RevShare · Revenue share
RevShare (revenue share) pays the affiliate a percentage of the revenue a referred customer generates over time, not a one-off fee.
Vertical
A vertical is an industry or niche of offers, such as dating, iGaming, finance, software or nutra.