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Program termsAffiliate glossary

What is Cap?

Merchants set caps to control budget and test new traffic. Conversions above the cap are often unpaid, even if they are perfectly valid.

Caps can be global or set per affiliate, and a good track record usually gets them raised. Ask your affiliate manager before scaling a campaign close to the limit.

Related terms

Hold period
The hold period is the time a merchant keeps a conversion pending before approving it, to filter out refunds, chargebacks and fraud.
GEO
GEO is the country (or countries) an offer accepts traffic from; conversions from other countries usually earn nothing.
Affiliate offer
An offer is a specific product or campaign an affiliate can promote, with its own payout, conversion action, countries and traffic rules.