What is Smartlink?

Instead of choosing one offer per GEO, you place a single link and the network’s algorithm does the matching. A visitor from Germany on Android may land on one dating offer, while a visitor from Canada on iPhone sees another.

Smartlinks are popular with media buyers who send mixed, worldwide traffic such as popunders and push ads, because no single offer accepts every country. They also help when an offer hits its cap or is paused: the traffic is rerouted instead of wasted.

The trade-off is control. You don’t choose the offers and you see less detail in the stats, so payouts are often lower than for a hand-picked offer that already converts well. Many affiliates start with a smartlink to learn which GEOs work, then move the best traffic to direct offers.