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TrafficAffiliate glossary

What is Push ads?

There are two main formats. Web push is sent to users who allowed notifications from a website; the message appears even when the browser is in the background. In-page push is a banner styled like a notification and shown inside a web page, so it works on every device, including iOS, and needs no subscription.

Each ad has a small icon, a title and one line of text. Push traffic is usually sold per click (CPC) or per 1,000 impressions (CPM) and is popular for dating, sweepstakes, finance, nutra, iGaming and app offers.

Results depend on creatives and freshness: new subscribers click more than old ones, and the same ad stops working quickly, so rotate creatives often. Misleading messages that imitate system warnings are banned by most networks and offers.

Related terms

Popunder
A popunder is an ad that opens a new browser window or tab behind the page the visitor is viewing, so it is seen when they close or switch tabs.
CPM · Cost per mille
CPM (cost per mille) is the price an advertiser pays for 1,000 ad impressions, the standard way display, popunder and push traffic is sold.
Advertising network
An advertising network is a platform that buys ad space from many websites and apps and sells it to advertisers, usually per impression or per click.
Traffic sources
Traffic sources are the channels an affiliate uses to send visitors to an offer, such as SEO, email, social, search ads or push.