What is Popunder?

Popunders are sold per 1,000 impressions (CPM) by ad networks and are one of the cheapest ways to buy large volumes of traffic in almost any GEO.

Because the whole landing page is shown at once, popunders work well for simple offers that convert in one step: SOI dating registrations, sweepstakes, app installs, software downloads and some iGaming. They usually need a short, clear landing page and careful targeting by country, device and operating system.

Not every offer accepts pop traffic, so check the allowed traffic sources first. For publishers, popunders can raise eCPM, but too many of them annoy visitors, so most sites limit them to one per user per day.