What is Adult traffic?

Mainstream ad platforms such as Google Ads and most social networks do not allow adult ads, so the adult vertical has its own ecosystem: adult ad networks, tube site ad spots, cam and dating cross-promotions, and SEO on adult search terms.

Common formats are popunders, banners, native ads, in-video ads and push ads. The traffic is huge and relatively cheap, and it converts well for adult paysites, cams, adult dating and some iGaming and software offers that accept it.

Most mainstream offers reject adult traffic, so always check the allowed traffic sources. Ads must target adults only and follow the network’s content rules, and landing pages should not promise anything the product does not deliver.